FASHION BLOGGER

With passion for great design, LeAnn Dahl’s fashion experience  in apparel design and marketing contributes to her expertise in the launch of the CO’TOUR concept.  Her fashion background in selecting market finds and refashioning them into unique pieces with the effective use of color, fabrication and style – elements of design applicable  in apparel and home. Dahl’s brand marketing experience provided the vision for the innovative concept that models a merchandised fashion line – consumer driven, on-trend and evolving seasonally. Her weekly posts include famous fashion quotations and vogue descriptions that support the concept’s creative: graphic and copy designed by Dahl.

The Launch of CO’TOUR

While working for a few of America’s leading apparel brands, Dahl remembers, ‘It was never about designing the hottest fashion, it was always about developing fashions for a lifestyle. The consumer is the leader  – not the designer in the mass market.  A great brand listens to its market – reacts and leads clientele to the next trend, based on the previous. . .’

Leaving the glamorous world of fashion for interior design was a natural move for Dahl.  The field transition provided optimum time for her most important role as a mother and finally, after years of global travel, provided time to spend in her favorite place -  home.

And the love affair with her homes prevailed.

Her creativity and resourcefulness, as well as continued use of the principles of design led Dahl comfortably into the professional field of interior design. Providing style choices and creative directives for color, design, space and art, as well as custom design furnishings in silhouette and textile has become her passion. Dahl has produced a limited line of original designs in furniture with local artisans for her clients, with select pieces featured in Bank of America’s Premier Banking Center.

Today LeAnn Dahl, together with design colleague Deborah Moore, scour the market for pieces to refashion and have collaborated to introduce CO’TOUR.